Nominate Unofficial M.E. (Again)
Back in November, I tried to cajole people into nominating Not The Official Twitter of Mutant Enemy for “Best Brand Use of Twitter” in Mashable’s Open Web Awards.
Despite failing to convince enough people it was worth their while, I’ll try again now that the nomination period for this year’s Shorty Awards is underway. My argument is the same now as it was then.
It’s a long shot — a ridiculously long shot, in fact — but I thought it would be interesting to see how far we could push an unofficial account promoting a given brand that doesn’t have an official one.
The larger argument for the utility of the unofficial account in question is outlined in On Mutant Enemy And Social Media, also posted back in November. Most of the case for the account’s successful, if unoffocial, representation of the Mutant Enemy brand in social media is made by spending some time browsing the past several month’s worth of its updates.
Unlike the Mashable awards, as near as I can tell from the rules, you can only nominate once for a given account under the Brand category in the Shorty Awards. Or, rather, you appear to be able to nominate a brand multiple times, but I believe it simply replaces your previous nomination with your new reason (you have to supply a reason with your nomination).
So, please consider nominating @UnofficialME for the Brand category in this year’s Shorty Awards. It’s still a long shot, but it’d still be interesting. Just remember: You must include a reason for your nomination to count.
Update: In addition to the official Brand category, I invite you also to nominate @UnofficialME in the community category Fan Brand, created as a kind of fallback position. If there’s enough support for a given community-created category, the Shorty Awards might convert it to an official category.
Update: See the @UnofficialME profile on the Shorty Awards site for the instructions on which categories in which to nominate.
